The story of HelTHe begins in Los Angeles at the corporate headquarters of a global multi-billion-dollar food and beverage company where Mark Masten and Swaroopa Guntuboyina (“Roopa G”) first met and fell in love. After a series of life-changing events, the couple’s outlook on life shifted.
With a new, shared sense of adventure, Mark and Roopa decided to take a leap of faith and shape their own destiny by forming their own company.
The inspiration for HelTHe came after a long, dusty hike through Los Angeles’ Santa Monica Mountains on a hot summer afternoon. Depleted and dehydrated, neither water or energy drinks quenched their thirst, leaving them both unsatisfied and wanting more.