Based in Austin, Texas, HelTHE Brands Inc., was founded on the principle that the best things in life come from the heart. The company is dedicated to bringing to market a unique range of deliciously good-for-you foods and beverages, with fresh ingredients sourced from around the world, inspired by joyful living.


Inspired by the healing practices of Ayurveda and elevating the honest goodness of nature, Geevani is sugar cane juice enhanced with the very best cold-pressed organic ingredients in four flavors – lime, ginger, kumquat, turmeric and cayenne.

Señor Cane

It’s not a party without Senor Cane! Mix it up and keep the energy high with fun, unexpected beverage flavors inspired by nature and paired with natural, unadulterated sugar cane juice – without any unwanted additives or man-made ingredients.

About Sugar Cane

Sugar cane is a type of grass stalk, resembling bamboo, which can grow up to 30 feet tall, becoming fully mature in 1-2 years. It is grown in countries near the equator including Brazil, India, China, Thailand, Australia, South Africa, Mexico and Guatemala. Sugar cane juice comes from the crushing of the fibrous grass stalks, which releases the juice inside, which is then filtered for purity.